Selling your wine

1. 1Find the wine by name, or scan the label, so the lot attaches to the right producer and vintage.
2. 2Photograph it: the front label, the fill level against the shoulder, and the capsule. Those three are what a buyer zooms into.
3. 3Grade the condition honestly, including the parts you cannot assess.
4. 4Set a reserve, or run it with none, and choose how long the lot runs.

Nobody can smell a bottle through a screen, so the photographs carry the whole claim. Shoot against a plain background in daylight, hold the bottle upright for the fill shot, and photograph the damage rather than framing it out — a declared tear sells, an undeclared one becomes a dispute after the money has moved.

A reserve protects you from a bad night; no reserve gets more bidders in early and carries a badge that says so. Neither costs anything. What a reserve cannot do is rescue an optimistic valuation — a lot that sits unsold at its reserve twice has usually been told something.

You can withdraw a listing at any time before it has a bid. Once a bid has been placed you cannot — someone has committed money on the strength of it — and a bid-on lot can only be pulled by asking us, with a reason.

Are you selling as a private individual or in the course of a business?

Asked at your first listing, because it changes what consumer law gives the buyer. You answer it yourself; nothing infers it from your activity.

Your tax residence and tax identifier

Asked once your sales pass the HMRC reporting threshold for marketplaces. It is a reporting obligation on us, not a judgement about you.